I found this blog by a successful blogger named Jon Acuff, that made an encouraging statement about statistics and blog traffic.
April 11, 2012
“In 2008, I became the first person in history to go to a counselor to talk about Google Analytics.
Technically, there wasn’t a trophy or anything, but I’m pretty sure I hold that title.
Blog traffic became a drug for me and I hit the refresh button on Google Analytics like a junky.
I don’t hate Google Analytics. I think it’s a great tool.
It’s an amazing way for you to measure blog traffic.
But it’s a horrible way for you to measure self-esteem.
I got those two things twisted. Lesson learned.
But blog traffic is a continual source of anxiety if you’re a blogger. You never feel like you have enough, no matter what amount you have. So today, I thought I’d share a really simple secret about how to stop worrying about blog traffic.
And despite telling my 9th grade math teacher I’d never need math when I grew up, this secret is all about the numbers.
According to statistics, there are 2.4 billion people online around the world.
There are an estimated 450 million blogs online.
If you divide the number of people online by the number of blogs online, each blog should have approximately 5.3 readers.
If you’ve got 10 readers, congrats, you’ve got twice as many as you should have.
If you have 20 readers, you’ve got a pretty good-sized audience.
If you have 100 readers, you are crushing it!
Is that silly? Sure, but it’s no sillier than thinking a certain number of blog readers will make you feel happy. That number doesn’t exist. Trust me, I’ve had 10 readers and 1 million readers and neither number was the answer I was searching for.
Your blog, the one with 10 readers, is great.
Your blog, the one with 100 readers, is great.
Your blog, the one with 1,000 readers, is great.
The average is 5.3 readers per blog. You’re absolutely killing it.”
Cool thought process right? (AND he mentioned Google Analytics, WHOA!) This thought however, can not only be applied to blogs, but anything you put on the internet. Like a portfolio website for example! It only takes a few interested viewers, to create job potential. You can stick something on the internet in all the right places, laid out in all the right ways, but ultimately, you have NO control over how many people will visit, or how many people will like your site. You have to get over yourself, and accept that you will most likely never be a wonder for all to view on the Web (or even in real life for that matter).
The key, is to not let that fact stop you from trying new things, and refining what skills you learn, in anything you do. Even if only five people visit your blog, website, article, whatever, that doesn’t mean you should give up on those things if you have a desire and a passion for them. Just keep chuggin’ away, and one day your efforts might be rewarded.